Privacy Policy
Last updated: June 15, 2024
Media Labs ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this Privacy Policy. If you do not agree with our policies and practices, please do not use our website or services.
1. Information We Collect
We may collect several types of information from and about users of our website and services, including:
1.1 Personal Data
Personal Data refers to information that identifies you personally, such as:
- Contact information (name, email address, phone number, business address)
- Account credentials (username and password)
- Billing information (company details, payment methods)
- Communication data (when you contact us via phone, email, or contact forms)
- Profile information (job title, company, preferences)
1.2 Usage Data
We may also collect information about how you access and use our website and services, including:
- IP address and device information
- Browser type and version
- Operating system
- Pages visited and time spent
- Referring websites
- Click patterns and interaction data
- Campaign performance metrics (when using our advertising services)
1.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze website traffic, personalize content, and improve user experience. The types of cookies we use include:
- Essential cookies: Required for the website to function properly
- Analytical/performance cookies: Help us analyze how visitors use our website
- Functionality cookies: Allow us to remember choices you make
- Targeting cookies: Record your visit to our website, pages visited, and links followed
1.4 Email Marketing Data
When you subscribe to our email communications, we collect and process:
- Email address and associated contact information
- Subscription preferences and interests
- Email engagement data (opens, clicks, bounces, unsubscribes)
- Email campaign performance metrics
- Device and browser information for email rendering
- Geographic location data (IP-based)
- Email interaction timestamps and frequency
2. How We Collect Information
We collect information through:
- Direct interactions: When you fill out forms, create an account, or communicate with us
- Automated technologies: Through cookies, server logs, and tracking technologies
- Third parties: From business partners, service providers, and public sources
- Email subscriptions: When you opt-in to receive marketing communications
- Email service providers: Through platforms like Mailgun for email delivery and analytics
3. How We Use Your Information
We may use the information we collect for various purposes, including:
- Providing, operating, and maintaining our website and services
- Improving, personalizing, and expanding our website and services
- Understanding how you use our website and services
- Developing new products, services, features, and functionality
- Communicating with you about updates, security alerts, and support
- Providing customer support and responding to inquiries
- Processing transactions and sending related information
- Sending marketing and promotional communications (with your consent)
- Ensuring the security and integrity of our website and services
- Complying with legal obligations
- Enforcing our terms, conditions, and policies
- Email marketing campaigns and newsletter distribution
- Email performance analytics and optimization
- Segmentation and personalization of email content
- A/B testing of email campaigns
4. Email Marketing and Consent
We are committed to following email marketing best practices and legal requirements:
4.1 Opt-In Requirements
We only send marketing emails to individuals who have:
- Explicitly opted-in to receive marketing communications from us
- Provided clear, affirmative consent through our signup forms
- Confirmed their subscription through a double opt-in process
- Not previously unsubscribed from our communications
4.2 Consent Mechanisms
We obtain consent through:
- Clear, prominent opt-in checkboxes on our website forms
- Separate consent for different types of communications
- Granular consent options allowing you to choose specific content types
- Clear language explaining what you're subscribing to
- No pre-ticked boxes or implied consent
4.3 Double Opt-In Process
For all new email subscriptions, we implement a double opt-in process:
- Initial signup through our website forms
- Confirmation email sent to verify your email address
- Subscription only activated after clicking the confirmation link
- Clear instructions and easy confirmation process
4.4 Unsubscribe Rights
You have the right to unsubscribe from our email communications at any time:
- Unsubscribe link in every marketing email we send
- One-click unsubscribe process
- Immediate removal from our email lists (within 10 business days)
- Option to update preferences instead of complete unsubscribe
- Contact us directly to unsubscribe via email or phone
4.5 Email Content and Frequency
We are transparent about our email practices:
- Clear sender identification in all emails
- Accurate subject lines that reflect email content
- Reasonable frequency of communications
- Option to adjust email frequency preferences
- No misleading or deceptive content
4.6 Third-Party Email Service Providers
We use third-party email service providers (such as Mailgun) to deliver our emails. These providers:
- Process your email address and engagement data on our behalf
- Are bound by data processing agreements with us
- Implement appropriate security measures
- Comply with applicable privacy laws and regulations
- Provide analytics and delivery optimization services
4.7 Email Analytics and Tracking
We may track email engagement for legitimate business purposes:
- Email open rates and click-through rates
- Link clicks and content engagement
- Device and browser information for optimization
- Geographic location data for regional campaigns
- Campaign performance metrics
You can opt-out of email tracking by disabling images or using email clients that block tracking pixels.
4.8 CAN-SPAM Act Compliance (US)
We comply with the CAN-SPAM Act requirements:
- Accurate header information and subject lines
- Clear identification of commercial content
- Valid physical postal address in all emails
- Clear and conspicuous unsubscribe mechanism
- Honoring unsubscribe requests within 10 business days
- Monitoring compliance by third-party email service providers
4.9 GDPR Email Marketing Compliance (EU/EEA)
For EU/EEA residents, we ensure GDPR compliance:
- Explicit consent before sending marketing emails
- Clear information about data processing purposes
- Right to withdraw consent at any time
- Right to erasure of personal data
- Data portability rights
- Records of consent for audit purposes
4.10 CASL Compliance (Canada)
For Canadian residents, we comply with CASL requirements:
- Express consent for commercial electronic messages
- Clear identification of sender and purpose
- Unsubscribe mechanism in every email
- Records of consent maintained for audit purposes
- Immediate honoring of unsubscribe requests
5. Legal Basis for Processing (for EEA, UK, and similar jurisdictions)
If you are from the European Economic Area (EEA), United Kingdom, or similar jurisdictions, our legal basis for collecting and using your personal information depends on the specific information and the context in which we collect it. Our legal bases for processing include:
- Consent: Where you have given us explicit consent
- Contractual necessity: To fulfill our contractual obligations to you
- Legal obligations: To comply with laws and regulations
- Legitimate interests: To operate our business and provide our services, as long as your rights don't override these interests
6. Disclosure of Your Information
We may share your information with:
- Service providers who perform services on our behalf
- Business partners with whom we jointly offer products or services
- Advertisers and advertising networks (in anonymized or aggregated form)
- Analytics providers who help us understand website usage
- Legal authorities when required by law or to protect our rights
- Potential buyers in the event of a merger, acquisition, or sale of assets
We may also disclose your information:
- To comply with legal obligations
- To protect and defend our rights and property
- To prevent or investigate possible wrongdoing
- To protect the personal safety of users or the public
7. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We determine the appropriate retention period based on:
- The amount, nature, and sensitivity of the data
- The potential risk of harm from unauthorized use or disclosure
- The purposes for which we process the data
- Legal requirements
7.1 Email Marketing Data Retention
For email marketing data specifically, we retain:
- Active subscriber data: Until you unsubscribe or request deletion
- Unsubscribed email addresses: For up to 2 years to prevent re-subscription without consent
- Email engagement analytics: For up to 3 years for campaign optimization
- Consent records: For up to 5 years to demonstrate compliance
- Bounced email addresses: For up to 6 months before removal
- Complaint data: Indefinitely to maintain suppression lists
You may request deletion of your email marketing data at any time, and we will process your request within 30 days.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information from accidental loss, unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. International Data Transfers
Your information may be transferred to and processed in countries other than the one in which you reside. These countries may have different data protection laws. When we transfer your information to other countries, we take appropriate safeguards to ensure your information receives adequate protection.
10. Your Data Protection Rights
Depending on your location, you may have certain rights regarding your personal information, which may include:
- Access: Request access to your personal information
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your personal information
- Restriction: Request restriction of processing
- Data portability: Request transfer of your data to another organization
- Objection: Object to processing of your personal information
- Withdraw consent: Withdraw consent where processing is based on consent
- Lodge a complaint: File a complaint with a supervisory authority
To exercise these rights, please contact us using the information provided in the "Contact Us" section.
11. Children's Privacy
Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.
12. Third-Party Links and Services
Our website and services may contain links to third-party websites, services, or content. These third parties have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. We encourage you to review the privacy policies of any site you visit.
13. Changes to Our Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Media Labs
Email: sales@media-labs.io
Phone: +1 (607) 303-6097
14.1 Email Marketing Compliance Contact
For specific questions about email marketing practices, unsubscribe requests, or email compliance:
- Unsubscribe: Use the unsubscribe link in any marketing email
- Email preferences: Reply to any marketing email with "PREFERENCES" in the subject
- Data deletion: Email privacy@media-labs.io with "DELETE MY DATA" in the subject
- Consent withdrawal: Email privacy@media-labs.io with "WITHDRAW CONSENT" in the subject
- Compliance questions: Email compliance@media-labs.io
We will respond to all email marketing-related requests within 10 business days and process unsubscribe requests immediately.
Last Updated: June 15, 2024